Design Evaluation

What we have here is a pair of football cleats made by one of the most admired basketball players to have ever played the game, Michael Jordan. I love everything about this shoe from the way that it is designed to the way that the colors are separated and eye catching. When I look at these pair of cleats it just makes me want to buy them not only because they're made by Jordan but the colors aren't boring colors that you would see most people wearing like black or maybe even white. This cleat shows one of Gestalts principles which is Law of Continuity. The Blue is going up at an angle on the shoe showing us that it may be the smoothest path on the entire shoe. However, I do not want to take anything from this specific cleat It's not just the way that the Blue is being used on the shoe every color like the White, Red and Grey play major roles and show why this cleat is a good design.

Then you have a perfect example of a bad design. This cleat first of all has a different way of using its colors. On this shoe the colors are being blended together as the White changes to Grey and then to a full Black. The way that the colors are being used it kind of takes away from the whole shoe and just makes it look ugly. The bottom of the shoe is not as protective and doesn't give much support for an athlete. Although the middle of the shoe may be following the rules to the Law of Similarity it also makes the shoe look bad and it catches you off guard because it makes you almost wonder why is that the only part on the shoe that has the little squares and colored grey.

Contrast, Balance, Harmony

The contrast, balance and harmony in this picture is what makes it stand out the most. I love how the blue from the sky contrast with the white. The way that the blue goes from light blue to white then to a darker blue is what gives the picture that nice look. The two rocks that are being balanced on the other rock show that they're symmetrical to each other. The rocks stood out to me because never in a million years would I have thought that a rock shaped like the one that is on the ground could balance the other two rocks and show the similarity between the two due to the size of both of them. I'm sure a lot of you viewing this image are asking the same questions in your head that I asked, "how is this possible" and as we discussed that is psychological (Communication happens in our head).

Visceral Response

I love this picture for a lot of different reasons. The way that the light from the sky shines down on the kids is what makes them stand out. If it wasn't for the light we probably wouldn't even notice that there were kids there being that we wouldn't be able to acknowledge the texture of this picture because it would be too dark. The way that the kids are positioned it seems like they're enjoying themselves and running through the water as it goes up into the air. The horizontal and vertical lines caught my attention as I sat there and watched the water hit the ground. Something else that was eye catching was the building and tower in the background where the light is hitting. It's the different shapes that are in the background that caught my attention. If it wasn't for the background this picture wouldn't be as cool to me because I feel like the way the picture was taken everything in it plays a major role.