Design Evaluation

What we have here is a pair of football cleats made by one of the most admired basketball players to have ever played the game, Michael Jordan. I love everything about this shoe from the way that it is designed to the way that the colors are separated and eye catching. When I look at these pair of cleats it just makes me want to buy them not only because they're made by Jordan but the colors aren't boring colors that you would see most people wearing like black or maybe even white. This cleat shows one of Gestalts principles which is Law of Continuity. The Blue is going up at an angle on the shoe showing us that it may be the smoothest path on the entire shoe. However, I do not want to take anything from this specific cleat It's not just the way that the Blue is being used on the shoe every color like the White, Red and Grey play major roles and show why this cleat is a good design.

Then you have a perfect example of a bad design. This cleat first of all has a different way of using its colors. On this shoe the colors are being blended together as the White changes to Grey and then to a full Black. The way that the colors are being used it kind of takes away from the whole shoe and just makes it look ugly. The bottom of the shoe is not as protective and doesn't give much support for an athlete. Although the middle of the shoe may be following the rules to the Law of Similarity it also makes the shoe look bad and it catches you off guard because it makes you almost wonder why is that the only part on the shoe that has the little squares and colored grey.